Founding GTM Hacker

Founding GTM Hacker

Afore Capital is a leading pre-seed venture capital firm that partners with founders at the earliest stages of company-building often before a product is fully built, before revenue, and sometimes when the company is still just an idea.

Afore has helped define the pre-seed category and has backed hundreds of ambitious founders building category-defining companies. The firm is deeply hands-on with its portfolio, helping founders navigate the earliest and hardest parts of building a company: finding customers, validating markets, hiring early teams, sharpening positioning, and getting from zero to one.

Afore is now looking for a Founding GTM Hacker to help portfolio companies build early go-to-market motion from the ground up. This is a unique role for someone who loves early-stage startups, knows how to grind, and can help founders turn ideas into real customer conversations.

Quick Facts

• Work directly with pre-seed and seed-stage founders across the Afore portfolio
• Help startups source, engage, and book meetings with potential customers, design partners, and early buyers
• Own a mix of hands-on outbound execution and strategic GTM advising
• Build repeatable systems, playbooks, and workflows that can scale across the portfolio
• Ideal for someone with strong BDR/SDR, early sales, founder-led sales, or growth hacking experience
• Opportunity to build a new GTM support function inside a top pre-seed VC firm

Responsibilities

• Source and book high-quality sales meetings for Afore portfolio companies
• Build outbound lists, identify net-new leads, and create targeted prospecting strategies
• Write compelling cold outbound messaging for companies that may not yet have brand recognition, mature proof points, or case studies
• Help founders identify ICPs, buyer personas, use cases, pain points, and early market segments
• Advise founders on early GTM strategy, including positioning, messaging, sales process, and customer discovery
• Support founders in selling idea-stage, pre-product, or early-product offerings to prospective customers
• Build repeatable outbound playbooks, email templates, lead sourcing workflows, and GTM experiments
• Leverage software, AI tools, data, and portfolio insights to source leads more intelligently
• Track learnings from outbound campaigns and prospect conversations to help founders refine their market approach
• Partner closely with the Afore investment team to prioritize portfolio company support
• Identify patterns across portfolio companies and turn those insights into scalable resources, systems, and best practices

Is This You?

• You have the grit, urgency, and discipline of a great BDR or SDR
• You are willing to grind and source net-new leads from scratch
• You can write strong outbound that gets people to respond
• You are energized by early-stage startups, especially pre-seed and seed-stage companies
• You are comfortable selling something that is still ambiguous, early, or idea-stage
• You do not need polished proof points, mature case studies, or a big brand name to generate interest
• You can think strategically about GTM, not just brute-force your way through outbound
• You are excited by the idea of working across many different companies, markets, and founder personalities
• You are scrappy, resourceful, and highly ownership-oriented
• You like building systems and playbooks, not just executing one-off tasks
• You are intellectually curious and excited to learn how great companies go from zero to one
• You can quickly understand a founder's vision and translate it into compelling customer-facing messaging

Preferred Qualifications

• Experience in outbound sales, BDR, SDR, early GTM, founder-led sales, growth, or revenue roles
• Proven ability to source net-new leads and book qualified meetings
• Experience working at or with pre-seed, seed, or Series A startups
• Strong written communication skills, especially for cold outreach
• Experience with sales tools, sequencing tools, CRMs, data enrichment platforms, AI tools, or GTM automation
• Ability to understand technical, AI, infrastructure, developer tools, vertical SaaS, or B2B software products
• Experience helping founders, executives, or early sales teams with customer discovery or pipeline generation
• Comfort working in ambiguous, fast-moving, zero-to-one environments
• Prior exposure to venture capital, portfolio operations, startups, or founder communities is a plus

#Perks

• Work with ambitious founders at the earliest stages of company creation
• Get exposure to dozens of startups, markets, business models, and GTM motions
• Sit at the center of a high-quality venture ecosystem
• Help define what world-class GTM support looks like for pre-seed companies
• Build a new function inside Afore with real ownership and visibility
• Learn directly from founders, investors, and early GTM operators
• Play a direct role in helping startups land their first customers, validate markets, and build early revenue momentum