Business Development Manager

Business Development Manager

Location: Florida, FL, US South Carolina, SC, US Duluth, GA, US

Primary Responsibilities:

• Effective demonstration of Barco Healthcare's imaging technologies at the hospitals, health systems, and end user accounts.
• Achieve regional sales targets and track opportunities from discovery to close.
• Perform product demonstrations at clinical sites to highlight product differentiation based on clinical, operational, and financial factors.
• Effective communication of the company's value proposition with key decision makers to include Director of Radiology, Chief of Radiology, Clinical IT, Purchasing and other key department management personnel.
• Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase.
• Cultivate new customer relationships and maintain a strong focus on current customers through the effective use of sales and service organizations.
• Ability to detail technical product features, benefits, and attributes to various staff positions in healthcare customers.
• Provide sales support to national value-added resellers, regional distributors, integrated solution providers, and OEM Partners.
• Development and execution of regional business plans that employs strategic account segmentation.

Skills and Experience Required:

• Healthcare IT and capital equipment sales experience preferred.
• Minimum 5 years of sales/industry experience in an industry that requires complex sales.
• Experience interacting with physicians as part of a complex sales process.
• Successful, documented sales track record of achievement.
• Familiarity with CRM systems is required.
• Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
• Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.
• Excellent phone and presentation skills.
• Proven demonstration skills and technical products.
• Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.
• Education: Bachelor's Degree preferred.

We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

D&I Statement At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

About Barco

At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences. As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries. Backed by a team of 3,200+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity.