Head of Retail Sales, North America

Job Description

Location: Remote (United States). Preferred locations: Atlanta, GA; Charlotte–Mooresville, NC; or Bentonville, AR.

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Reports to: VP of Channels

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Travel: Approximately 30%, including required trade show attendance

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About Global Outdoors Group

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Global Outdoors Group is the company behind Feasto, a quality- and value-led outdoor cooking brand launched in 2023. Feasto's range includes gas, charcoal, pellet and portable grills, griddles, modular outdoor kitchens and accessories. The company has grown at triple-digit rates each year through major e-commerce retailers and is now expanding into store retail. The company was founded and is funded by industry veterans. R&D is based in Atlanta, and in-house supply chain teams work with long-established manufacturers in China, Vietnam and Malaysia. See the product line at feasto.com.

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Position Summary

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The Head of Retail Sales, North America is the company's first North America sales hire and will build Feasto's store retail business. This is a builder role for a self-driven, ambitious sales leader. The position owns channel strategy and go-to-market planning, sells directly to major national retailers, and develops a distributor and rep network for regional and independent retailers.

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Why Join

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• Own the full store channel, not one account: set the strategy, retailer sequence, assortment and pricing.
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• Get decisions made directly: work with the GM, CEO, VP of Channels and Head of Account Management on pricing, programs and new items, with decision authority for your accounts in the US.
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• Shape the product line: bring buyer feedback straight to our Atlanta R&D team and overseas supply chain team.
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• Walk into line reviews with proof: a product line with triple-digit annual online growth and real sales history.
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• Build the team: as the first hire, help hire and lead the North America sales team as the channel grows.
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• Earn more as the business grows: move to uncapped commission after the first 18 months.
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Key Responsibilities

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• Develop the US store retail plan, including target retailers, sequencing, assortment, price tiers and margin targets.
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• Sell directly to national retailers such as The Home Depot, Lowe's, Walmart, Sam's Club, Costco and Tractor Supply, from line reviews and program negotiations through forecasting, replenishment and sell-through.
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• Recruit, contract and manage distributors and rep groups for regional chains, independent dealers and specialty BBQ retailers.
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• Partner with the Atlanta product team and the Ningbo accounts team on direct import and domestic programs.
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• Own revenue, gross margin and trade spend for the store channel.
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• Bring buyer and market feedback to the Atlanta R&D team to shape new items for each retailer.
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• Represent Feasto at industry trade shows.
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Qualifications

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Required

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• 10+ years in US retail sales for a consumer products supplier, including 5+ years managing a big-box account.
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• Proven record of placing and growing new items through line reviews in outdoor cooking, lawn and garden, outdoor power, patio, tools or related hardlines.
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• Strong channel judgment, including when to sell direct versus through distributors and how to sequence retailers.
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• Demonstrated ability to work independently without a large support team.
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Preferred

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• Experience with a Chinese- or Asian-owned supplier (Chinese language not required).
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• Experience building or managing distributor and rep networks.
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• Prior experience as a retail buyer, merchant or sourcing manager.
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Compensation and Benefits

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• Base salary: $140,000–$180,000, depending on experience and fit
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• First 18 months: milestone-based bonus of 20–30% of base, tied to programs won, distributor coverage, net sales and gross margin
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• After 18 months: base salary plus uncapped commission on net sales in assigned accounts, so earnings grow with the channel you build
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• Benefits: health insurance, paid time off and national holidays, home office setup, and travel and trade show budget
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How to Apply

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Apply through LinkedIn or send your resume to View email address on ziprecruiter.com with a brief summary of the retail accounts you have managed and a program you took from line review to shelf.

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Global Outdoors Group is an equal opportunity employer. Candidates must be authorized to work in the United States.