Director of Sales - Remote (U.S.)

Director Of Sales

For over 60 years, MeriCal has been at the forefront of innovation in the dietary supplement industry, delivering custom manufacturing and packaging solutions with passion and precision. With state-of-the-art facilities in Southern California and Ogden, UT, we transform ideas into high-quality products—from research and development to the finished products. Our team, with over 30 years of combined experience, is dedicated to crafting exceptional gummies, probiotics, tablets, capsules, chewables, and powders using clinically backed ingredients. At MeriCal, we don't just meet expectations—we exceed them, every time. Join us and be part of a dynamic, forward-thinking team shaping the future of nutrition!

The Opportunity

The Director of Sales will be a decision-making partner with the EVP of Sales and will be charged with establishing a culture of accountability, including establishing metrics, driving clarity and business outcomes, and leading sales growth for its retail sales division. MeriCal believes in a philosophy of driving continuous improvement across the organization. As such, it is critical for this leader to understand customer requirements, determine what requirements are not being met and plan execution to overcome challenges, influence further change internally, all while achieving growth with resources available at this time. This leader will act as the "voice-of-the-customer" in collaboration with the rest of the team to drive additional revenue through greater customer satisfaction.

What You'll Do

• Define the commercial path to growth and profitability of the retail segment for Merical and the establishment of an effective associated infrastructure.
• Lead the development of MeriCal's disruptive marketing and sales strategy with an emphasis on achieving market penetration and sales growth with a particular emphasis on cost-effective customer acquisition and market demand generation.
• Provide commercial input to development activities and business/market analysis for program prioritization.
• Responsible for tracking sales budgets and business development metrics. Build upon existing metrics to benchmark the sales team success and use data to guide decisions for future growth.
• Lead the evaluation of sales operations tools to include forecasting, pipeline management, and sales operations infrastructure and organize the team for success, transparency, and execution.
• Pursue opportunities for growth through customer analytics and opportunity identification.
• Conduct in depth analysis of current and anticipated business conditions affecting the business and customer requirements.
• Work effectively with the marketing team to implement and communicate the core brand messages, service positioning statements, and collateral materials.
• Manage and optimize MeriCal's Broker network, continuously assessing its utility, effectiveness, and cost/benefit.

What You'll Bring

• Bachelor's degree in business administration, marketing, or related field preferred.
• Minimum of 8 years' of successful experience selling directly to retailers in FDM (Food, Drug, Mass), Club, and Natural channels.
• Experience in Nutritional/Health & Wellness products/categories.
• Experience with managing custom/complex product formula development, Private Label experience preferred.
• In-depth understanding of current retailer priorities, including certifications, sustainability, and other key metrics.
• Proves sales management abilities covering analysis and planning strategy, development and implementation of programs and reporting and controlling results.
• Desire to lead the retail sales function for the benefit of all employees and functional areas.
• Demonstrated ability to sell into an environment of Business-to-Business customers. Must possess a love of the consultative selling process and the delivery on commitments and customers.
• Strong strategic planning and analytical skills and demonstrated ability to identify and capture new markets with new and existing product services.
• Proven ability to build relationships with internal and external customers.
• Hold an insatiable curiosity - always asking "How are we doing", "What is the market doing?", Could we be better?", How do other solve this problem?", "Should we relook at the way we do things?".
• Extreme sense of urgency to address market opportunity where speed is likely the greater market differentiator.
• Outstanding verbal and written communication abilities.
• Excellent ability to sell sales strategies throughout the organization, generating excitement, enthusiasm, and commitment. Helping other to get a clear picture while driving an outcome.
• High capability to generate new ideas and implement them with overall organizational goals in mind, as well as to take advantage of emerging opportunities.
• Location: remote, 45-mile proximity to major US airport.
• Travel: Ability to travel 20%.

The Perks

• No-cost vision insurance (yes, you read that right!), employer-paid life insurance, paid company holidays, generous paid time off, sick leave, employee assistance program, and a comprehensive wellness program.
• Affordable medical and dental insurance plans tailored for you and your dependents.
• Exceptional supplemental benefits, including Accident, Critical Illness, Hospitalization indemnity plans, and pet insurance.
• 401(k) matching plan and more!

MeriCal is an equal opportunity employer and is committed to providing a workplace that is inclusive and free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply. We believe in creating a diverse and inclusive workplace where all employees feel valued and respected, and where differences are embraced as strengths. We are dedicated to fostering an environment that promotes equality and celebrates diversity.