Content Optimization Manager

Role Description

The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints. This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey. This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion.

What You’ll Do

• Email & SMS Content Optimization
  • Write and optimize marketing emails and SMS campaigns across the student lifecycle
  • Develop high-converting subject lines, body copy, and calls to action
  • Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
  • Continuously test messaging angles, urgency, and value propositions
• Landing Page Content
  • Develop and refine landing page copy to improve conversion rates
  • Optimize headlines, structure, and calls to action based on performance data
  • Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc.
• Paid Social & Cross-Channel Ideation
  • Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
  • Translate high-performing email/SMS messaging into cross-channel concepts
  • Partner with Paid Media to test new creative directions and campaign themes
  • Ensure consistency of messaging across all student touchpoints including post-event communications
• Content Testing & Iteration
  • Generate content ideas and variations for A/B testing across channels
  • Analyze campaign performance and recommend improvements
  • Document winning messaging and scale successful approaches across schools and programs
• Student Insights & Messaging
  • Gather student feedback and identify common questions, objections, and motivations
  • Conduct student facing user-research to create customer personas
  • Translate insights into clearer, more compelling messaging across channels
  • Support development of messaging frameworks for programs, tracks, and partner schools

Qualifications

• 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
• Strong experience writing for short-form email and website marketing
• Experience developing landing page or conversion-focused content
• Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
• Comfortable reviewing performance data and making content recommendations
• Strong attention to detail and ability to manage multiple campaigns at once

Success in This Role

• Improved email and SMS engagement and conversion rates
• Increased landing page conversion rates
• Stronger consistency in messaging across channels
• Increased volume and quality of content testing
• Clear, compelling communication of program value to students

Benefits

• Competitive salary and benefits with performance-based bonus
• Remote, flexible work environment (and a fabulous office if you’re in Austin, TX)
• A mission-driven team that genuinely believes in what we’re building
• Real ownership and visibility—this is not a large team where work disappears into a backlog
• The opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem
• 401k, Health, Vision and Dental insurance packages
• Short term disability insurance
• Unlimited Paid Time Off
• Discounted Wellhub Membership
• Access to 3 Mental Health Applications
• One Medical Membership
• 8 Company-Paid for Therapy Sessions
• Free access to upskill through our Global Experiential Programs
• Excellent Birthing and Bonding Leave policies
• Sleep coach for post-partum and infant coaching
• Student and Partner focused half days every First Friday of the month
• Extremely talented and intelligent co-workers
• A massive impact on universities and the lives of others, every single day