Founding Sales Development Representative, Hazel AI

Founding Sales Development Representative, Hazel AI

San Francisco, CA

Hazel is building the AI engine for wealth management that helps unlock 10x growth, efficiency and value for financial advisors and their clients in a regulated industry. Since its launch last September, Hazel has organically and rapidly grown its user base.

Hazel is a part of Altruist's broader mission to make financial advice better, more affordable, and accessible to all.

This role is hybrid, with four in-office days per week at our San Francisco FiDi location.

The Opportunity

Hazel needs a Business Development Representative who can consistently generate and qualify pipeline in the hundreds of thousands of dollars per month. You'll own top-of-funnel execution responding quickly to inbound interest and running targeted outbound to our ICP while partnering closely with AEs to convert interest into high-quality meetings and sales-qualified opportunities. This is a foundational hire with direct impact on Hazel's growth trajectory and go-to-market playbook.

What You'll Do

• Generate pipeline by running a balanced motion across inbound follow-up and outbound prospecting
• Qualify and route leads: run first-touch discovery, assess fit, and schedule next steps with AEs.
• Execute targeted outbound plays (email, phone, LinkedIn) to reach key decision-makers in ICP accounts.
• Create a great buyer experience: thoughtful follow-ups, clear next steps, and fast response times especially on inbound.
• Operate with rigor: maintain clean CRM data, track activity, and improve conversion through feedback loops with Product, Sales and Marketing.
• Iterate your craft: test messaging, sequences, and channels; bring learnings back to the team to improve playbooks.
• Learn the Wealth management AI landscape and translate Hazel.ai's value into business outcomes for different personas (operators, leaders, technical stakeholders).
• Leverage AI to research accounts and craft high-signal, personalized outreach at scale continuously testing messaging and sequences to improve reply rates, meetings set, and qualified pipeline conversion.

What You'll Bring

• 1+ years in a BDR role or a high-cadence customer-facing role.
• Strong written + verbal communication; comfortable with discovery and objection handling.
• High ownership and pace: you prioritize well, follow through, are organized and thrive in ambiguity.
• Data-informed mindset: you track what's working, diagnose drop-offs, and adjust.
• Familiarity with CRM and sales tooling (e.g., Salesforce/HubSpot + sales engagement tools).

Bonus Points

• Experience selling into a defined ICP (SMB/MM/Enterprise) and partnering closely with AEs on account strategy.
• Comfort using intent signals and AI tools to personalize outreach and improve conversion.

Compensation

This role has a target OTE of $105,000, combining base salary and variable incentive compensation. Final compensation is individualized and based on experience and qualifications. Equity and benefits are included for full-time employees.

What We Bring

Attracting and retaining top-tier talent is a priority. We are proud of the culture we've built and are cognizant of the ever-changing professional landscape. Our dynamic offering of perks and benefits are tailored for you to feel your best while doing your best.

• A hybrid work schedule for most positions to promote strong, in-person collaboration.
• Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
• Competitive pay and equity for eligible positions.
• Premium healthcare, dental, and vision insurance plans (HMO and PPO).
• 401k savings plan with a 4% match and immediate vesting.
• 16 week paid parental leave after one year of employment.
• Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
• Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.).
• Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
• One month work from anywhere policy (with the exception of a few countries).

Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles. For salaried positions, a salary offer will be determined by a number of factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We review all employee pay and compensation programs regularly to ensure fair, equitable, and competitive pay. At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries will be reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation on a regular basis, we are able to reward high performance and ensure all employees have opportunities for growth.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Altruist we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.