Partnerships & Market Development Lead

Job Description

About Pickle:

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Pickle is a sourcing and recruitment outreach enablement platform, helping skilled nursing, hospital, home health and rehab therapy organizations find and hire the licensed clinicians patients need. We believe staffing gaps are care gaps: when a facility cannot fill a role, the people who feel it are patients and the clinicians already carrying the load.

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We are a growing, fully remote team, working EST hours. You'll be our first marketing and partnerships hire, working directly with the founders.

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About the job:

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This is our first marketing and partnerships hire. Pickle has earned a reputation faster than we've built a presence - a product that works, customers who vouch for us, a handful of good relationships in the industry. You'll turn that into an ecosystem: partners, a community of the industry voices healthcare operators actually listen to, and an events program that generates real demand.

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We’re looking for our Partnerships & Market Development Lead to build relationships with key opinion leaders, industry associations, and healthcare executive networks - the channels that reach our customers: hospital systems, skilled nursing facilities, and rehab (PT, OT, SLP) therapy enterprises.

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You won't start from a blank page. We know which associations, conferences, and platforms matter, and our founders will open the first doors with you.

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• $65,000 to $80,000 base, plus equity
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What you'll do:

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Our customers buy from names they recognize and people their peers vouch for. Your job is to make Pickle one of those names: build relationships with the voices this industry already trusts, own our presence at the digital and in-person events where buyers gather, and turn that into qualified demand for our sales team.

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Partnerships & Industry Presence

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Build and grow the relationships that put Pickle in front of our buyers:

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• Professional associations - APTA, AOTA, ASHA, ACHE and their state chapters
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• Trade & provider associations - AHCA/NCAL, LeadingAge, NARA, ADVION
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• Industry press & podcasts - Becker's, Fierce Healthcare, Modern Healthcare, McKnight's, and the operator podcast circuit
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• Consultants & advisors - the people our buyers call before they make a decision
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• Recruitment platforms - own our presence in the ATS marketplaces where buyers find us (Workable, Lever, Workday, SmartRecruiters)
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Content Distribution & Thought Leadership

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• Cultivate a community of industry voices who care about how healthcare hires - share our research early, collaborate on pieces, and keep them close as Pickle grows
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• Get our content published through the voices our buyers trust, and our founders onto their stages, panels, and shows
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Events & Webinars

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• Own our event strategy end-to-end: research and pick the right conferences, then curate the executive roundtables and private dinners we host alongside them. Get the right people in the room, and follow up on every conversation within the week
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• Produce webinars and case studies that build trust, starting with our early customers telling their hiring stories.
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Converting Interest into Meetings

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• Everyone who leans in - webinar attendees, content readers, conference contacts, marketplace inquiries - gets a follow-up, and the qualified ones get booked in with our co-founder, who leads sales
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• Build the tracking that shows which channels are actually producing meetings, report monthly, and make the call on what to scale and what to stop
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Your north star:

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Qualified first meetings booked per month for our sales founder. Early months are measured on leading indicators - content placed with trade orgs, webinar signups from target orgs, conference conversations converted to calls - with meaningful meeting flow expected around month six.

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Who you are:

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• 3+ years in healthcare - recruiting, provider operations, association or trade-org work - OR in B2B marketing, demand generation, or event marketing (2+ if you've done it at an early-stage company)
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• You've built and sustained relationships with people outside your company - partners, press, association contacts, community members - and you were the one maintaining them
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• Exceptional written and verbal communication, including with external executive stakeholders
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• Run events, programs, or campaigns where you owned what happened afterward, not just the day itself
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• Worked an industry conference or trade show on site: setup, staffing, teardown, follow-up
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• Reported on campaign or event performance: registrations, attendance, conversion, and what happened after the handoff
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• You pick up the phone by instinct, not as a last resort. This role is equal parts relationships and follow-through
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• (Bonus) You know the hospital, post-acute, senior care, rehab, or healthcare staffing world - or have sold into it
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Why join Pickle:

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• We're at a pivotal moment: The product works and we already partner with top healthcare organizations in the country. Now we're ready to scale and go further.
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• You'll help build the playbook: We don't have one yet - you'll help define how Pickle enters an industry.
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• Real access: Six-person flat team, no layers, direct line to the founders. You'll report to our COO, who previously led product marketing at Ben & Jerry's and hypergrowth startups in Europe. 
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• Fully remote, EST hours, up to 10% travel, and health coverage through an individual coverage HRA
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This is a full-time role at approximately 40 hours per week, offered as a W-2 position for candidates in the United States, or as an initial six-month independent contractor engagement for candidates based outside the US, where we cannot run payroll. Compensation is stated in USD, reflects benchmarked community, partnerships, and marketing compensation, and the final offer depends on experience and qualifications.

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Equal Employment Opportunity

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Pickle is an equal-opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth and related medical conditions, sexual orientation, gender identity, gender expression, marital status, national origin, citizenship or immigration status, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law. We are committed to a diverse and inclusive workplace.

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Reasonable Accommodation

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If you need a reasonable accommodation to participate in the application or interview process, let us know at View email address on ziprecruiter.com and we'll work with you.

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