Vice President of Marketing

Vice President of Marketing

About the Company

Popular multi-channel multi-brand retailer of fine jewelry & related accessories

Industry
Retail

Type
Public Company

Founded
1949

Employees
10,001+

Categories

• Consumer Discretionary
• Retail
• E-Commerce Platforms
• Jewelry
• Watches & Luxury Goods

Specialties

• signet is the largest specialty retail jeweler in the us and uk
• retail and jewelry

Business Classifications

• E-Commerce
• B2C

About the Role

The Company is seeking a Vice President of Marketing to join their team at a pivotal moment of digital growth. The successful candidate will be responsible for defining and leading the customer-centric brand, acquisition, and retention strategy. This executive will work closely with cross-functional teams to translate enterprise priorities into performance-driven marketing strategies that enhance brand equity and drive traffic and conversion. Key responsibilities include defining long-term brand positioning, building annual marketing roadmaps, and ensuring a cohesive brand identity across digital touchpoints. The role also involves overseeing digital and e-commerce marketing strategies, performance marketing channels, and budget stewardship to achieve strong ROI. The VP of Marketing will be a strategic advisor, influence enterprise-level decisions, and lead a high-performing marketing organization. Applicants for the Vice President of Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred. A minimum of 12 years of progressive marketing leadership experience, including senior roles in e-commerce, specialty retail, luxury, or consumer brands, is required. The ideal candidate will have a proven track record in developing and executing customer-centric brand and performance marketing strategies, with deep expertise in digital marketing and e-commerce business models. Strong financial acumen, exceptional leadership skills, and the ability to influence at the executive level are essential. Experience in luxury, bridal, jewelry, or premium consumer brands is also preferred. The role demands a leader who can drive customer engagement, CRM, and loyalty, and who is adept at fostering a culture of innovation, collaboration, and data-driven decision-making.

Hiring Manager Title
Brand President

Functions

• Marketing