Founding Growth Lead
$140k - $200kFull-time
True Talent Solutions Partners
About the Role
Build a demand generation engine from the ground up at a Series B AI company serving the logistics sector. This hands-on role partners with sales, marketing, and product teams to turn AI product developments into effective go-to-market programs and enterprise pipeline.
What You'll Do
Build and optimize demand generation channels that grow qualified leads and convert them into enterprise sales pipeline.
Own marketing operations, including attribution, automation, lead routing, segmentation, and funnel reporting.
Work with sales and product teams to develop compelling messaging based on product and AI advancements.
Test and scale paid acquisition, email nurture, website conversion, account-based marketing, SEO, answer engine optimization, and emerging channels.
Manage agencies, contractors, and specialist partners to accelerate execution across marketing channels.
What We're Looking For
Three to five years of experience in growth marketing, demand generation, digital marketing, or account-based marketing.
Experience marketing enterprise technology in a sales-led environment, ideally at a startup or rapidly growing company.
Experience building a demand generation program or marketing channel from the ground up.
Working knowledge of marketing automation, attribution software, CRM reporting, and website tracking.
Experience across channels such as paid digital, email, website, and content, with a demonstrated strength in at least one area.
Understanding of funnel metrics and revenue conversion, including MQLs, SQLs, and pipeline.
A degree and authorization to work without visa sponsorship.
Compensation & Benefits
Base salary: $140,000 to $200,000 annually. Visa sponsorship is not available.
Location
On-site in San Francisco, California.
Vacancy posted 22 hours ago
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