Vice President, Sports & Entertainment Marketing Strategy & Insights

Join a team where your strategic thinking shapes how one of the world's most recognized financial brands shows up in sports, entertainment, and culture. At JPMorganChase, we believe the right partnerships don't just build brand awareness - they deepen client relationships, open new markets, and create lasting business impact. This is your opportunity to sit at the intersection of marketing strategy, data-driven insights, and some of the most exciting sponsorship and talent partnerships in the industry. As a Vice President, Sports & Entertainment Marketing Strategy & Insights at JPMorganChase within the Consumer & Community Banking Marketing team, you will serve as a critical strategic partner to the Sports & Entertainment and Talent Partnerships & Culture marketing teams. You will connect Chase and J.P. Morgan line-of-business objectives to sponsorship strategies, partnership priorities, and investment decisions - ensuring every engagement delivers measurable business outcomes. In this role, you will help operationalize the line-of-business engagement model and build the frameworks that translate firm-wide sponsorships and talent engagements into clear, actionable impact. Job responsibilities Lead strategy and insights programs that strengthen decision-making and performance across firm-wide sponsorships and talent engagements Serve as a strategic connector to Chase and J.P. Morgan lines of business, translating priorities - including branding, client deepening, products, segments, and priority markets - into informed partnership choices and recommendations Partner with business and functional stakeholders to clarify objectives, success criteria, decision points, and trade-offs, driving alignment across Marketing and line-of-business partners Develop and maintain a measurement framework that ties Sports & Entertainment and Talent Partnerships & Culture initiatives to measurable line-of-business and firmwide outcomes, including clear success criteria and learning agendas Collaborate with Sports & Entertainment marketing and activation teams to define and deliver measurement and insights that support cross-property planning, impact assessment, and line-of-business outcomes Standardize strategic frameworks, presentations, and insight outputs to enable consistent line-of-business engagement and execution Define scope, milestones, dependencies, and success metrics for strategic projects, delivering executive-ready insights, performance readouts, and recommendations that translate findings into actionable direction Required qualifications, capabilities, and skills Formal training or certification on Marketing Strategy & Insights concepts and 8+ years applied experience 5+ years of experience leading cross-functional initiatives with data, measurement, and reporting components Demonstrated ability to translate business needs into clear strategic direction, business impact, measurement plans, and actionable insights Proven relationship management skills with the ability to influence cross-functional stakeholders and drive decisions that move projects forward Executive presence with strong oral and written communication skills; adept at crafting concise strategy presentations and engaging credibly with senior internal audiences Demonstrated ability to manage multiple workstreams, prioritize effectively, and deliver results in ambiguous, fast-moving environments Bachelor's degree required Preferred qualifications, capabilities, and skills Strong strategic marketing capabilities, including translating business goals into clear marketing strategies and recommendations Experience measuring sponsorship and partnership marketing impact - including brand lift, engagement, media value, and activation performance - using scorecards, dashboards, and related tracking tools Experience building end-to-end measurement and insights programs and improving how teams plan, track, and apply learnings Deep passion for the sports and entertainment landscape, with an ability to connect culture and lifestyle pillars to sponsorship strategy and line-of-business objectives ABOUT US Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. Equal Opportunity Employer/Disability/Veterans We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. ABOUT THE TEAM Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction. Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer. #J-18808-Ljbffr Fairygodboss