Brand Partnerships Manager

Role Description

Kraken is looking for a Brand Partnerships Manager to join the Marketing team. Reporting to the Director, Brand Partnerships, you will manage the relationships with our global brand partners, including:

• Producing and participating in partnership strategy development
• Leading partnership activations, campaigns, experiences, and more
• Working closely with all Marketing functions including Brand, Social, Events, Growth, and Creative teams
• Building and executing partnership activations
• Capturing and conveying impact

This is a key role contributing to the long-term growth plan for the Kraken brand and product suite.

The ideal candidate is someone who is tapped into culture – from music to sports, to fashion, to art to crypto and beyond – and has experience leading partnerships across a number of these cultural verticals. You are:

• Creative, organized, versatile
• A strong communicator and collaborator internally and externally
• A self-starter with experience wearing multiple hats in a fast-paced environment
• Skilled in ideating and producing creative, efficient, and engaging partnership initiatives content on tight deadlines

Building and strengthening relationships is at the core of the role, along with unlocking value and furthering Kraken’s Mission through creative brand partnerships.

You will also help support brand-partnership related to IRL activations throughout the year in collaboration with other members of the Brand Partnerships team.

Qualifications

• 6+ years of brand partnerships management, strategy, planning, and execution experience, preferably including brand partnerships experience within the digital assets industry or financial services
• Strong time management, communication, organizational, and multitasking skills
• Flexibility and professional confidence
• Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment
• Experience working and leading cross-functionally and communicating to a wide range of stakeholders
• Experience in a fast-paced and high-growth environment, ability to pivot to the needs of the market
• Experience across verticals including creator, gaming, sports, art, music, and/or fashion partnerships a plus
• Strong knowledge and passion for the Crypto industry
• Great strategic instincts, and can exercise good judgment in ambiguous situations
• Ability to travel 20%+ of the time, both domestically and internationally

Requirements

• Help execute the brand partnerships that will support and further Kraken’s Mission and drive brand awareness and product adoption
• Lead the day-to-day partnership management across some of our key brand partnerships, like Atlassian Williams F1
• Support cross-functional partnership initiatives while building, maintaining, and growing strong relationships with internal and external teams
• Support different elements of the partner management life cycle: evaluating potential opportunities, ideating and executing valuable initiatives with current partners, framing and assessment of value and impact, event budgeting, and implementation/optimization
• Connect Kraken business priorities, brand marketing, objectives, and key messages across our brand partnerships
• Coordinate and support pre-activation promotion, on-the-day activities, and post-activation follow-up actions
• Collaborate cross-functionally on event execution logistics, content/asset development, and event communication and execution
• Demonstrate effectiveness of partnership efforts through data collection and reporting
• Additional duties and responsibilities as assigned

Benefits

• Fully remote work environment
• Diverse team with Krakenites in 70+ countries who speak over 50 languages
• Commitment to industry-leading security, crypto education, and world-class client support