VP, Growth & Segment Marketing

Marketing & Communications - Marketing

The Vice President of Growth & Segment Marketing is responsible for defining enterprise growth strategies / priorities and directing go-to-market marketing plans across audiences, journeys, and business priorities.

This role ensures that resources are focused on the highest-impact opportunities and that all initiatives are clearly defined, measurable, and ready before entering execution. The VP operates as the decision authority on growth prioritization, partnering with Product Marketing, Analytics, and Execution teams to drive consistent, scalable business outcomes. They will also lead a centralized team of highly skilled growth marketers who will be aligned to businesses and segments, with accountability for activation.

Key Responsibilities

Growth Strategy & Audience Definition

• Define and continuously refine enterprise audience strategy, including segmentation, prioritization, and targeting approaches. Partnering closely with the Analytics team on segmentation definition and criteria.
• Identify high-value growth opportunities using customer data, market dynamics, and business performance
• Establish clear journey-level strategies (acquisition, onboarding, conversion, retention) tied to measurable outcomes
• Translate enterprise strategy into a focused set of growth themes that guide investment and execution
• Partner with Product Marketing to ensure growth strategy is translated effectively into business-aligned initiatives, while product launches are imbedded in a holistic E2E audience-based approach

Portfolio Prioritization & Investment Allocation

• Own the growth portfolio across business units and product lines
• Make and drive prioritization decisions based on expected impact, feasibility, and strategic alignment
• Allocate resources (budget, capacity, and focus) across initiatives, ensuring disciplined use of investment
• Lead structured prioritization processes (quarterly and ongoing), enforcing clarity and alignment across stakeholders. Partner with Business leaders, Product Marketing & Centralized Marketing leaders to align on focus areas to drive clarity and maximize outcomes.
• Drive tradeoff decisions and eliminate low-value or redundant work. Partner with Mar-Team team to ensure use of technology is embedded into the DNA of go-to-market execution for speed and efficiencies
• Serves as the strategic business partner with paid media organization on all paid media strategies, investments, tactics and optimizations

Initiative Shaping & Readiness

• Ensure all initiatives are fully defined before execution:
  • Target audience and segment
  • Journeys and intervention point
  • Clear objectives, KPIs, and expected outcomes
  • Resource requirements, dependencies, and timeline
• Partner with Product Marketing, Analytics and Channel teams to incorporate cross-functional inputs
• Establish and enforce standards for initiative quality, preventing poorly defined work from entering execution
• Partner with Channel teams to ensure GTM plans have end-to-end connected journeys across the appropriate paid, owned and earned channels.

GTM / Performance Management & Optimization

• Accountable for GTM plan and partner with cross-functional partners for execution
• Oversee external partners, driving best-in-class execution and use of AI to improve speed to market
• Partner with Analytics team to define and maintain a standardized KPI framework (North Star, diagnostic, and supporting metrics) and democratize insight for real-time optimization
• Monitor performance across the portfolio and identify opportunities to improve outcomes
• Reallocate resources dynamically based on performance and changing priorities
• Drive a culture of experimentation, testing, and continuous improvement across teams
• Drive alignment across teams, reducing duplication, resolving conflicts, and ensuring coordinated execution

Profile & Experience

Experience

• 15+ years of experience in growth, strategy, performance marketing, or related leadership roles, with a demonstrated track record of driving measurable business outcomes
• Proven experience owning and managing portfolios of initiatives, including prioritization, tradeoff decisions, and resource allocation across competing demands
• Strong background in customer lifecycle marketing, including acquisition, conversion, retention, and lifetime value optimization
• Experience working in complex, matrixed organizations, with the ability to align multiple stakeholders across business units and functions
• Demonstrated success in building and scaling data-driven marketing programs, including experimentation, testing frameworks, and performance optimization
• Deep familiarity with marketing technology, analytics, and data ecosystems, with the ability to translate insights into strategic decisions

Leadership & Behavioral Attributes

• Enterprise mindset: Thinks beyond individual campaigns or channels, focusing on enterprise growth, investment efficiency, and long-term value creation
• Disciplined prioritization: Comfortable making difficult tradeoffs, saying no, and focusing the organization on the highest-impact opportunities
• Systems thinker: Understands how strategy, product marketing, execution, and measurement connect—and designs solutions accordingly
• Influence without authority: Effectively mobilizes cross-functional teams (Product Marketing, Pods, Analytics, Sales) without direct ownership
• Data-driven but pragmatic: Uses data to inform decisions while applying judgment in ambiguous or incomplete situations
• Continuous improvement mindset: Actively seeks opportunities to improve performance, efficiency, and scalability across the marketing system
• Resilience under pressure: Comfortable operating in ambiguity, managing competing priorities, and maintaining clarity in fast-paced environments

What we offer you

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $178,600.00 to $267,800.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level .

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave .

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

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