Business Development Associate

We are hiring a Business Development Associate focused exclusively on the Home Health & Hospice market. This role sits at the intersection of sales and marketing and is designed for early-career candidates who understand how agencies grow, specifically referral generation, hospital relationships, and intake conversion. This is a full-time, in-office position in Orlando, FL.

You Want:

• Work for a stable, rapidly growing AI SaaS organization that will allow you to grow personally and professionally.
• Continue to leverage your background in Home Health & Hospice sales, marketing, or operations.
• Do meaningful work that makes an impact daily!
• Work in a highly collaborative team composed of fun, bright, motivated people who truly enjoy working together.

You Will:

• Develop targeted outreach for Home Health & Hospice operators, including agencies, multi-location providers, and regional networks, through email, LinkedIn, and cold calling.
• Own and execute marketing programs alongside sales efforts, including campaign planning, messaging, and channel strategy across outbound channels.
• Work with designers and other teams to create marketing assets and collateral, including presentations, white papers, email sequences, pitch decks, case studies, and outreach messaging, tailored to the Home Health & Hospice segment.
• Manage and optimize media budgets for outbound and digital campaigns, tracking performance and improving ROI and conversion metrics.
• Identify and refine Ideal Customer Profiles (ICP) specific to Home Health & Hospice based on agency size, referral volume, payer mix, and growth stage.
• Research decision-makers, including Owners, Administrators, and Operations Leaders, and build high-quality contact lists.
• Deliver tailored product demonstrations focused on referral growth, outreach automation, and intake pipeline management.
• Drive deals end-to-end, including qualification, pricing discussions, contract negotiation, and closing.
• Track full-funnel performance from initial outreach through sales closure and continuously optimize conversion rates.
• Maintain accurate CRM data and ensure visibility across the pipeline, activities, and deal progress.
• Continuously build expertise in the Home Health & Hospice market dynamics, competitive landscape, and growth strategies.

You Have:

• Prior experience selling into Home Health & Hospice agencies or direct experience working within a Home Health or Hospice organization (e.g., intake, operations, marketing, or growth roles).
• Strong understanding of Home Health & Hospice referral dynamics, including relationships with hospitals, physicians, SNFs, and community sources.
• Proven ability or strong willingness to perform high-volume outbound outreach (email, calling, LinkedIn) with a focus on driving meetings and pipeline.
• Strong research skills to identify agencies, decision-makers, and relevant outreach triggers.
• Ability to communicate effectively with senior operators and decision-makers in SMB and mid-market healthcare organizations.
• Strong communication, negotiation, and interpersonal skills.
• High ownership mindset with the ability to manage multiple prospects and deals simultaneously.
• Eligibility to work in the US for any employer, as sponsorship is not available.

Benefits:

• Health, dental, and vision insurance
• 401(k) with employer match up to 3%
• 120 hours of PTO per calendar year
• 7 Paid Company Holidays Annually

Catch Talent is a high-touch recruiting agency that delivers end-to-end talent acquisition solutions to growing technology, digital media, and professional services companies. Headquartered in Charleston, SC, Catch brings decades of technical recruiting expertise to local and national clients and offers a full range of flexible solutions, including direct placement, recruitment process outsourcing, and contract and contract-to-hire models. Catch specializes in the entire talent attraction lifecycle by sourcing and recruiting qualified candidates who are interview-ready, culturally aligned, and ready to make an immediate impact - learn how at catchtalent.com.

Catch Talent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.