Customer Insights Analyst

Role Description

Lifeway is seeking a Customer Insights Analyst to provide advanced analytics support across Marketing, Sales, and Customer Support. This role will focus on customer segmentation, forecasting, campaign performance analysis, and delivering actionable insights that influence business decisions.

The Customer Insights Analyst leads complex analysis across customer behavior, marketing performance, and sales trends. This role partners cross-functionally to deliver insights that improve ROI, forecasting accuracy, and customer experience outcomes.

The ideal candidate will:

• Connect data to business outcomes
• Be a strong communicator with non-technical stakeholders
• Have experience in multi-channel marketing environments
• Be fully comfortable working across multiple teams

Qualifications

• Bachelor's degree, required
• Masters degree, preferred
• Advanced graduate degree (PhD, etc.), not required
• 4+ years analytics experience
• Strong SQL + Excel + BI tools
• Experience with marketing or sales analytics
• Exposure to forecasting / predictive modeling
• Business Intelligence systems
• Actively involved in an evangelical Christian church

Requirements

• SQL (advanced)
• Excel (advanced)

Preferred Skills, Knowledge, & Experiences

• Power BI
• Python or R
• A/B testing
• Attribution modeling
• Customer journey analytics

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Advanced customer segmentation, LTV analysis, and churn modeling
• Forecasting models, pipeline reporting, and predictive analytics
• Campaign performance analysis across digital channels
• Cross-functional insight delivery to Marketing, Sales, and Support
• Data quality validation and reporting process improvements
• Informal mentorship of Analyst I team members
• Limited travel - approximately 2-4 times per year, typically overnight

Benefits

• Comprehensive benefits plans including healthcare
• Vacation and sick time
• Holiday pay
• Care days
• 401(k) plan
• Maternity and paternity leave
• Adoption assistance
• Mission trip time

Company Description

Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members.

If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.