Director of Sales - Foodservice

The Director of Sales – Foodservice is a player/coach role accountable for delivering profitable revenue growth at Oregon Fruit Company. You'll personally lead strategic account development — owning key operator and distributor relationships — while coaching a foodservice sales team to execute with discipline, urgency, and accountability. This is the leader who turns channel strategy into measurable results and helps establish Oregon Fruit as THE fruit-for-beverage brand in foodservice . You'll hit net sales and margin targets, grow penetration with new accounts, expand points of distribution across national and regional distributors, and influence customers, brokers, and internal partners across the value chain. In short: you sell and you build. Big deals close because of you, and a stronger team closes them because of your coaching. Who You are You've spent a decade-plus in food & beverage sales, and you can talk operator and distributor strategy in your sleep. But more than your resume, here's what actually makes you you: You're a hunter first. Prospecting, qualifying, advancing, closing — you love the chase and you finish the kill. A full pipeline is oxygen to you. You're a builder of people. You've led sales teams and you get genuine energy from coaching a rep to a win they didn't think they could land. You think in margin, not just revenue. You know a top-line number can lie. You read the P&L, model the forecast, and protect profitability like it's your own money. You're calm under pressure and impossible to rattle. Big negotiation, tough operator, high-stakes tradeshow floor — you stay courteous, sharp, and in control. You connect the dots across the business. Marketing, brand, finance, ops — you know that great commercial results come from great cross-functional partnership, not solo heroics. You're comfortable with the road. Up to 50% travel, occasional weekends, and you wouldn't have it any other way — because relationships get built face-to-face. What Your First 90 Days Will Look Like We believe in setting people up to win, so here's the honest picture of your ramp: Days 1–30 — Learn the business, love the fruit. You'll get deep on our products, our foodservice playbook, and our Annual Operating Plan targets. You'll meet your team one-on-one, sit in on live accounts, and start building relationships with our top operators and distributors. By day 30, you'll know where the pipeline stands and where the biggest opportunities hide. Days 31–60 — Diagnose and prioritize. You'll inspect the pipeline with a critical eye, assess each rep's book of business, and identify the accounts worth doubling down on. You'll start owning key national and regional relationships yourself, refine (or rebuild) strategic account plans, and set the leading and lagging indicators the team will be measured against. Days 61–90 — Lead from the front. You'll be personally advancing high-value deals, running joint business plans with priority accounts, and coaching your team through their own opportunities. Your reporting cadence to senior leadership will be locked in, your forecast will be driver-based and defensible, and the team will feel the shift toward discipline, urgency, and accountability. In short: you'll be driving, not just settling in. What You Bring BS/BA in Marketing, Business, or related field 10+ years in food & beverage sales, including 7+ years managing national and large regional chain accounts Proven track record leading sales teams and managing distributor relationships Strong financial and analytical acumen — forecasting, pricing, margin, CRM/data fluency A working knowledge of people-leadership fundamentals and employment practices Oregon Fruit Company is an equal opportunity employer and is committed to diversity in the workplace. We encourage applications from qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status. #J-18808-Ljbffr The Oregon Fruit Company