Sr Product Marketing Manager

Role Description

This position is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives.

• Work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness.
• Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans, and competitive briefs.
• Expert in buyers, how they buy, and their buying criteria; transfer that knowledge to the marketing team and sales channel.
• Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions.
• Develop product positioning documents based on a clear understanding of customer needs, product differentiators, and competitive landscape.
• Work with the Product Manager to develop product positioning that aligns with the business strategy.
• Develop launch plans and messaging maps to define the product marketing strategy and unique value proposition for relevant buyer personas.
• Help the sales team understand the value proposition and competitive advantages of each solution.
• Develop release plans to ensure proper market alignment and successful introduction of new products and services.
• Serve as an expert on buyers, buyer personas, and buying criteria to create effective marketing strategies.
• Work closely with the program marketing team to develop strategies and priorities for demand generation.
• Create and maintain product/market requirement documents, white papers, messaging maps, launch plans, and other necessary documents.
• Work with Product Management and Marketing to deliver sales collateral, presentations, data sheets, white papers, website content, webinars, seminars, and customer success stories.
• Understand how current customers benefit from the product and leverage this information for sales efforts.
• Collaborate with cross-functional organizations in creating go-to-market plans.
• Serve as a thought leader for interactive marketing activities, written content, and online activity.
• Assist in creating baseline marketing performance metrics and setting marketing campaign goals.
• Provide the sales team with materials for presenting at sales channel events, tradeshows, and user conferences.

Qualifications

• Typically 8 or more years of increasing responsibility and complexity in applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in a related discipline.
• Creative, out-of-the-box marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industry.
• Demonstrate knowledge and skills in 11 of the 15 categories in the Pragmatic Marketing Framework aligned with product marketing management.
• Exhibit an ability to mentor and teach product managers in 9 of the 15 categories aligned with product marketing management.
• Working knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs, and competitive briefs.
• Ability to deliver presentations in small and large group settings.
• Ability to influence and motivate individuals and teams that are not in subordinate roles.
• Ability to initiate, perform, and analyze market research projects.
• Excellent understanding of industry practices.
• Strong proficiency with tools, systems, and procedures.
• Excellent planning/organizational skills and techniques.
• Excellent independent decision making, analysis, and problem-solving skills.
• Outstanding verbal and written communication skills.
• Excellent presentation and public speaking skills.
• Excellent interpersonal skills.
• Excellent conflict resolution skills and ability to deliver difficult messages.
• Ability to build partnerships at all levels within the company.
• Good negotiating skills.
• Resolve complex issues in effective ways.
• Project management, consultative skills, and ability to manage a budget.
• Specialist in multiple technical and/or business skills.
• Ability to cultivate and develop lasting internal and external customer relations.

Bonus Qualifications

• Master's degree or global equivalent preferred.
• May hold two or more industry certifications.

Travel/Physical Demands

• Travel typically less than 10%.
• Office environment; no special physical demands required.

Benefits

• A robust benefits package including health coverage.
• Retirement savings with company match.
• Paid time off.
• Parental leave.
• Wellbeing resources.
• Education support.
• And MORE!