Senior Manager, Partner Marketing

Role Description

You've spent your career either inside a hyperscaler's partner marketing team or at a small ISV trying to break into one. You know how the hub marketing engines actually work — the chapter meetings, the partner program newsletters, the startup accelerator tracks, the “partner of the month” features. And you know that most companies trying to use those channels do it wrong:

• They pitch product instead of building relationships.
• They treat each hyperscaler as a one-off instead of a system.
• They have no idea why some ISVs get featured in every Microsoft newsletter while others can't get a meeting.

This is the job where you get to use that knowledge at scale. WorkSpan helps 400,000 Microsoft partners, 150,000 AWS partners, and 100,000 Google partners run their co-sell motions. We're launching WorkSpan Partner Desk — a PLG product targeting the long tail of partner managers (often part-time, often a founder, often one person managing the whole hyperscaler relationship). To win them, we need to be inside the hub marketing engines:

• Featured in chapter newsletters.
• Listed in partner program directories.
• Mentioned in startup onboarding.
• Present at partner ecosystem events.

That's your job.

Qualifications

• 7+ years in partner marketing at a B2B SaaS company that sells through Microsoft, AWS, or Google channels.
• Direct working relationships with partner program leaders at one or more hyperscalers.
• Experience getting your previous company featured in hyperscaler newsletters, chapter meetings, or startup programs.
• Understanding of "two-partner marketing" as a discipline.
• Scrappy and biased toward distribution over content production.
• Bonus if you've worked across all three major hyperscalers.

Requirements

• Get WorkSpan featured in Microsoft chapter newsletters, AWS partner program communications, and Google Cloud partner outreach from day one across all three.
• Maintain working relationships with partner program marketing leads at each hyperscaler.
• Submit WorkSpan to startup programs, accelerator tracks, partner-of-the-month features, and any other "two-partner marketing" surface.
• Partner with Vince (WorkSpan's Microsoft ecosystem network node) and equivalent voices at AWS and Google to design and execute community-marketing plays.
• Build referral and virality loops where existing WorkSpan customers introduce other partners in their community.
• Identify and seed the influencers inside hyperscaler partner communities who can move the market.
• Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM.
• Coordinate with each hyperscaler's partner marketing team to align promotion cadence.
• Co-author "WorkSpan + Hyperscaler X" assets: one-pagers, demo videos, and "how to win your first 10 customers" content for chapter meetings.
• Own the acquisition funnel from hyperscaler channels.
• Report channel-by-channel performance and continuously rebalance investment toward what's working.
• Partner with the AI PLG Director on the conversion side, focusing on filling the top of the funnel from hyperscaler distribution.

Benefits