Principal Product Marketing Manager

Role Description

You will lead product marketing for Circle’s Digital Assets product pillar, defining how our products are positioned, launched, and adopted globally. You will partner closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches. This role requires both strategic thinking and hands-on execution, translating complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes.

What you’ll work on

• Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization.
• Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments.
• Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends.
• Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption.
• Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage.
• Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation.
• Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets.

Qualifications

• 8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning.
• Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs.
• Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives.
• Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams.
• Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions.
• Experience leading large, ambiguous projects with high ownership and accountability.

Preferred Requirements

• Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure.
• Familiarity with institutional financial products, trading, treasury, or liquidity management solutions.
• Experience working in high-growth or rapidly evolving environments with global product launches.

Benefits

• Base Pay Range: $185,000 - $237,500.

Company Description

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire.

Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to View email address on remotive.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.