TikTok Specialist

Role Description

We’re looking for a creative and data-driven TikTok Specialist to provide ongoing strategic support to strengthen the performance, reach, and engagement of the project's TikTok presence. The consultant will provide expert guidance on TikTok platform developments, algorithm changes, content optimisation, and performance analysis to support the project's objectives.

Main responsibilities

• Monitoring and interpreting changes to the TikTok algorithm and platform features.
• Advising on content and editorial approaches based on platform trends and algorithm developments.
• Analysing channel performance and identifying opportunities for growth and engagement.
• Supporting the communications team with data-driven recommendations to improve content performance.

Qualifications

• Demonstrated professional experience managing or advising high-performing TikTok accounts.
• Strong expertise in TikTok algorithms, audience growth strategies, and platform optimisation.
• Proven ability to interpret analytics and translate data into actionable recommendations.
• Experience using TikTok Analytics and relevant third-party monitoring and reporting tools.
• Experience conducting social media benchmarking and competitive analysis.
• Excellent analytical and communication skills.
• Ability to provide clear, practical, and evidence-based recommendations.

Requirements

• Familiar with analysing and advising on TikTok strategies in emerging markets.
• Experience working with NGOs, media organisations, advocacy campaigns, or public-interest communications.
• Familiarity with influencer engagement and creator trends.
• Experience working in multicultural and international contexts.

How to apply

To apply, please submit your CV and complete the application form questions. Shortlisted candidates will be invited to interview, which can be conducted remotely unless specified otherwise. Candidates will also be required to submit professional references from recent clients or employers. CIR encourages applicants from under-represented communities.

CIR is an equal opportunities employer. If you require adjustments or additional support to complete this process, please let us know in your application.