Senior Account Executive

Job Description

Job Description

PlayOn is looking for a driven, self-starting Senior Account Executive to generate meaningful multichannel advertising and brand partnerships revenue for the PlayOn portfolio spanning MaxPreps, GoFan, and NFHS Network. The ideal candidate will be a true hustler who’s able to build impactful marketplace relationships, grow a robust pipeline, and close both new and renewal business on a consistent basis, while managing top C-level relationships with brand partners. This position will play a key role in re-introducing the MaxPreps brand to market, educating brands on the power of high school sports, and elevating PlayOn’s overall business.  

The Outcomes You’ll Deliver  

• Revenue Generation – Achieve quarterly and yearly national advertising and brand partnership sales goals across MaxPreps and broader PlayOn portfolio  
• Relationship Development – Build impactful relationships within assigned market-specific holding cos, strategic agencies, and direct clients, including C-level stakeholders 
• Creative Collaboration – Operate alongside key internal departments to create unique and meaningful marketplace pitches that can help PlayOn stand out and win  
• Hunting & Farming – Establish strategies and roadmaps for supporting effective “hunting” (new business) and “farming” (renewals) opportunities  

• Consistently achieve or exceed quarterly and annual revenue targets  
• Lead relationship development with assigned ad agencies, direct clients, and the entire media buying and planning chain, tapping into existing VP/SVP/C-level contacts for results  
• Pursue and close new business while driving renewals with existing clients  
• Build and evangelize unique proactive & reactive (e.g. RFP) multichannel partnerships spanning display, video, social, content, and more 
• Participate in client entertainment initiatives to support relationship development  
• Aid in post-sale execution and optimization to ensure client satisfaction  
• Engage in ongoing feedback loops with internal departments and stakeholders to ensure marketplace knowledge and insights are being utilized internally   
• Uphold quality, real-time reporting via boostr and other internal systems  
• Communicate and collaborate internally with other departments including Client Strategy, Ad Operations, Revenue Strategy, and Content / Editorial  

• Bachelor's Degree and 7+ years digital media sales experience  
• Deep VP/SVP/C-level relationships with holding companies (e.g. Publicis, Dentsu, GroupM, OMG, Havas, IPG, etc.) and direct clients 
• Demonstrated track record of exceeding revenue targets through multichannel creative partnerships 
• Proven success in acquiring new business quickly and stewarding client and agency relationships that drive revenue growth  
• Experience with negotiating and closing brand partnerships 
• Ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results  
• Organized, strategic thinker who’s able to take concepts to reality  
• Strong written and verbal communication skills  
• Interest in and enthusiasm for high school and broader sports marketplace  
• Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more  
• Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive), and familiarity with SalesForce or other revenue reporting systems  

• Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.   
• Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.   
• Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.    
• Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making. 

#LI-DNI

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.  

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer 

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.