Business Development Manager (Corporate Catering, Weddings & Events)

Job Description

Job Description

Benefits:

• Bonus based on performance
• Competitive salary
• Employee discounts
• Flexible schedule
• Free food & snacks
• Training & development

Company: Social Express Catering & Meal Prep (SECMP)


Location: Metro Atlanta, GA (Hybrid: remote prospecting + in-person meetings/tastings as needed)
Job Type: Full-Time
Reports To: CEO/Executive Chef & COO
Compensation: $50,000 base salary + commission + performance bonus
Start Date: ASAP

About SECMPSocial Express Catering & Meal Prep (SECMP) is a Metro Atlanta-based catering and meal production company known for delivering high-quality food, strong execution, and cultural culinary experiences at scale. We provide meal prep, catering, and large-volume food service—and we’re actively expanding into corporate catering, weddings, and high-ticket private events .

Role SummaryWe are hiring a true Business Development Manager —a hunter + closer who can generate opportunities through outbound efforts and convert them into booked events and paid deposits .
This role is responsible for growing SECMP’s revenue through:
✅ Corporate catering (recurring & one-time)
✅ Weddings
✅ Private events (birthdays, showers, celebrations, etc.)
✅ Strategic partnerships (venues, planners, offices, studios)

This is not a “wait for leads” job. You must be comfortable prospecting daily, running discovery calls, presenting pricing confidently, and closing.

What You’ll Own (Key Responsibilities)
1) Outbound Prospecting & Lead Generation (Daily)

• Build targeted lists of corporate accounts, venues, planners, event coordinators, studios, and organizations.

• Execute daily outreach via calls, emails, drop-ins, networking, referrals, and follow-up sequences.

• Create consistent lead flow through relationship building and partnerships.

• Book meetings, tastings, venue walkthroughs, and vendor introductions.

2) Close New Business (Inquiry → Proposal → Deposit)

• Respond quickly to new inquiries and guide prospects through the process.

• Run discovery calls to confirm event type, guest count, date/time, location, budget, and service style.

• Present packages and pricing confidently while protecting SECMP standards.

• Handle objections professionally and close deals without discounting the brand.

• Collect deposits, secure signatures/agreements, and lock in bookings.

3) Corporate Catering Growth (Recurring Revenue Focus)

• Sell recurring corporate lunch and meeting catering programs.

• Develop relationships with office managers, executive assistants, HR teams, and admins.

• Convert one-time corporate orders into repeat accounts.

4) Wedding & Venue Partnership Development

• Build relationships with wedding planners, venues, and event coordinators.

• Get SECMP included on preferred vendor lists and referral networks.

• Drive wedding pipeline through partnership outreach and tastings.

5) Pipeline Management & Follow-Up Discipline (Non-Negotiable)

• Maintain a live pipeline tracker (CRM or Google Sheet).

• Track every lead through the pipeline: Prospect → Contacted → Meeting Set → Proposal Sent → Closed Won/Lost.

• Follow up consistently until the deal is closed or disqualified.

• Keep clear notes and next steps so nothing falls through the cracks.

6) Clean Handoff to Operations

• Confirm all final event details: guest count, menu selections, dietary needs, service timeline, address, and logistics.

• Ensure production/operations receives clean notes to execute flawlessly.

• Maintain professionalism and protect the client experience from start to finish.

SECMP Standards (Non-Negotiables)

• $500 minimum for drop-off catering

• $1,000 minimum for staffed/on-site events

• Deposits are required to secure dates.

• Discounts and pricing exceptions require leadership approval.

Performance Expectations (KPI Scorecard)
Weekly Activity KPIs

• Outbound touches: 150–250/week (calls + emails + DMs + drop-ins + referrals)

• Sales meetings/calls completed: 10–15/week
  
  
• Proposals sent: 8–12/week
  
  
• Follow-ups completed: 100% weekly (daily discipline)

Revenue KPIs

• Month 1: $10k–$20k booked revenue

• Month 2: $20k–$30k booked revenue

• Month 3+: $30k–$50k booked revenue (based on lead flow and seasonality)

Process & Speed

• Fast response time during business hours

• Proposals sent within 24 hours of discovery call when possible

• Deposits collected quickly once client commits

Compensation Plan

Base Salary

✅ $50,000/year

Commission (Standardized Assumed Gross Profit Model)

SECMP uses a simplified commission model to ensure payouts are fast, consistent, and predictable .

• Commission is calculated using a standardized gross profit assumption of 30% of Net Sales (invoice total excluding sales tax).

• The Business Development Manager earns 10% of assumed gross profit on closed deals.

✅ This equals approximately 3% of Net Sales per closed deal.

Commission Timing:
Commission is earned when the client deposit clears and is paid on a scheduled basis (bi-weekly or monthly). For large staffed events, commission may be paid after event completion to avoid cancellations/chargebacks.

Monthly KPI Bonus

✅ Up to $500/month for meeting outreach + booking targets consistently.

Qualifications
Required

• 2+ years of sales closing experience (services, hospitality, events, B2B, etc.)
• Comfortable prospecting daily (this is a hunter role)
• Confident on the phone and skilled at objection handling
• Organized follow-up habits and ability to manage a pipeline
• Strong written communication (email/text follow-ups)
• Professional presence and a high standard of customer service
• Catering or event sales experience
• Experience building relationships with corporate admins, venues, and planners
• CRM experience (or comfortable managing a tracker)

What Success Looks Like (30/60/90 Days)
First 30 Days

• Learn SECMP packages, minimums, and sales process

• Build prospect lists and execute daily outreach

• Maintain a clean pipeline and consistent follow-up discipline

• Target: $10k–$20k booked + 200 prospects added + 2 tastings scheduled

By 60 Days

• Close consistently and build recurring corporate accounts

• Develop planner/venue referral relationships

• Target: $35k–$75k booked total + 3 recurring corporate accounts active

By 90 Days

• Predictable pipeline with strong close rate and recurring revenue

• Strong partner network producing referrals

• Target: $75k–$150k booked total + 3–8 recurring corporate accounts + $200k open pipeline

How to Apply

Submit your resume and a short note answering:

1. What have you sold and what was your closing role?
   
   
2. What is your sales style (hunter, relationship-builder, closer)?
   
   
3. What’s an example of a deal you closed and how you closed it?
   
   
4. Why are you interested in corporate catering/weddings/events?