Market Development Representative Job Description Template
Our company is looking for a Market Development Representative to join our team.
Responsibilities:
- Effectively partner and work across teams;
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep;
- Maintain and manage a healthy pipeline through follow-up calls, emails and social media outreach through multiple CRMs;
- Qualifying inbound leads and routing opportunities to Account Executives across multiple business units;
- Hold intelligent and engaging conversations over the phone and email;
- Identify key players, research and obtain business requirements, and presenting solutions to begin the sales cycle;
- Schedule appointments and demos for the sales team;
- Overall support for management;
- Act as the subject matter expert on our product offerings/solution development skills;
- Meet monthly, quarterly and annual growth goals;
- Respond, engage, and qualify inbound leads and inquiries;
- Handling inbound phone calls, chats, and form submissions in a timely manner;
- Engage current users to expand awareness, educate, identify new opportunities, and develop account intelligence;
- Create target prospects lists and penetrate key accounts;
- Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.
Requirements:
- Schedule appointments and demos for the sales team;
- Identify key players, researching and obtaining business requirements, and presenting solutions to begin the sales cycle;
- Overall support for management;
- Set appointments for the sales team when a lead reaches a qualified stage;
- Hold intelligent and engaging conversations over the phone and email;
- Collaborate with sales and marketing team members on strategic sales approach;
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep;
- Effectively partner and work across teams;
- Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application;
- Be responsible for educating and developing prospects leading to hand-off to sales team;
- Create target prospects lists and penetrate key accounts;
- Act as the subject matter expert on our product offerings/solution development skills;
- Cold call into prospects generated by a variety of outside sources;
- Respond, engage, and qualify inbound leads and inquiries;
- Engage current users to expand awareness, educate, identify new opportunities, and develop account intelligence.