Market Development Representative

Market Development Representative Job Description Template

Our company is looking for a Market Development Representative to join our team.

Responsibilities:

  • Effectively partner and work across teams;
  • Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep;
  • Maintain and manage a healthy pipeline through follow-up calls, emails and social media outreach through multiple CRMs;
  • Qualifying inbound leads and routing opportunities to Account Executives across multiple business units;
  • Hold intelligent and engaging conversations over the phone and email;
  • Identify key players, research and obtain business requirements, and presenting solutions to begin the sales cycle;
  • Schedule appointments and demos for the sales team;
  • Overall support for management;
  • Act as the subject matter expert on our product offerings/solution development skills;
  • Meet monthly, quarterly and annual growth goals;
  • Respond, engage, and qualify inbound leads and inquiries;
  • Handling inbound phone calls, chats, and form submissions in a timely manner;
  • Engage current users to expand awareness, educate, identify new opportunities, and develop account intelligence;
  • Create target prospects lists and penetrate key accounts;
  • Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.

Requirements:

  • Schedule appointments and demos for the sales team;
  • Identify key players, researching and obtaining business requirements, and presenting solutions to begin the sales cycle;
  • Overall support for management;
  • Set appointments for the sales team when a lead reaches a qualified stage;
  • Hold intelligent and engaging conversations over the phone and email;
  • Collaborate with sales and marketing team members on strategic sales approach;
  • Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep;
  • Effectively partner and work across teams;
  • Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application;
  • Be responsible for educating and developing prospects leading to hand-off to sales team;
  • Create target prospects lists and penetrate key accounts;
  • Act as the subject matter expert on our product offerings/solution development skills;
  • Cold call into prospects generated by a variety of outside sources;
  • Respond, engage, and qualify inbound leads and inquiries;
  • Engage current users to expand awareness, educate, identify new opportunities, and develop account intelligence.