Product Marketing Manager

Role Description

In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is: Cary, NC; Remote (for the right fit) #Li-Remote

• Go‑to‑Market & Growth Strategy: Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs.
• Business Planning & Performance: Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross‑functional execution with sales, CX, and communications teams.
• Market, Product & Supply Alignment: Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability.
• Sales Enablement & Program Leadership: Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi‑program commercialization efforts with launch partners and third‑party representatives.

Qualifications

• BS/BA required in marketing, business, engineering, or relevant field. MBA preferred.
• 8+ years of experience in sales/marketing/product management/product marketing or relevant industry required.
• Ability to lead and drive initiatives through a complex, matrixed organization.
• Strong analysis and problem-solving skills required.
• Strong internal and external communication skills both written and verbal required.
• Experience with customer relations via service, visits, relationships, etc. preferred.
• Experience in developing inventory strategies to meet customer demand preferred.
• Ability to perform competitive analysis required.
• Candidates must already have work authorization that would permit them to work for ABB in the US.

Requirements

• This role will require a strategic thinker with product aptitude, commercial savvy, and a deep understanding of the market.
• Significant project management/execution and influencing skills required.
• Expense budget to support long and short-term marketing activities, messaging campaigns, and product positioning.
• Keeping abreast of distributor/contractor/builder buying/spending behavior and patterns, providing relevant feedback for growth & new opportunities.
• Ability to build strong relationships with other functions including sales, CX, Marcomm, and product management.

Benefits

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus.
• Vision benefit.
• Company paid life insurance (2X base pay).
• Company paid AD&D (1X base pay).
• Voluntary life and AD&D – 100% employee paid up to maximums.
• Short Term Disability – up to 26 weeks – Company paid.
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).
• Parental Leave – up to 6 weeks.
• Employee Assistance Program.
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
• Employee discount program.
• 401k Savings Plan with Company Contributions.
• Employee Stock Acquisition Plan (ESAP).
• ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.