Business Development

Job Description

Job Description

Salary:

POSITION PROFILE

Business Development & Sales Manager

Brand Growth, Partnerships, Conversion & Community Engagement

Company
Creations Med Aesthetics & Wellness Spa

Location
Lutz, Florida | Hybrid with Tampa Bay field presence

Employment
Full-time

Reports to
Founder/Owner; close day-to-day partnership with Spa Manager

Onsite rhythm
2-3 days per week initially, plus community events

People leadership
No direct reports initially; project leadership of ambassadors, eventstaffand partners

Position Purpose

Creationsisbuilding a distinctive business at the intersection of medical aesthetics, wellness and aging well. We are seeking a relationship-centered commercial builder who can turn local awareness into qualified conversations, booked appointments, collectedrevenueand long-term guest relationships.

This role combines business development, consultative sales, community partnerships, eventstrategyand brand stewardship. The Business Development & Sales Manager will own the growth pipeline and its results while coordinating execution with Guest Relations, providers, the Spa Manager, finance, internal contentsupportand external marketing partners.

Role mandate: Help Creations grow by building a disciplined, measurable path from relationship and inquiry to appointment, purchase, membership,retentionand referral - without losing the warmth, trust and care that define the Creations experience.

What Success Looks Like

• A visible, consistently managed pipeline shows where every qualified lead came from, what happensnextand what revenue resulted.

• Local partnerships and community events generate qualified appointments and collected revenue - not just exposure or attendance.

• Existing provider and treatment capacity is filled thoughtfully beforeadditionalprograms,spend or headcount are added.

• Prospective guests receive prompt, confident and caring follow-up, with a consultative sales experience rather than pressure or discount dependence.

• Creationsisknown for a clear, differentiated promise that brings medical aesthetics and whole-person wellness together.

• Leadership can make growth decisions using reliable conversion, revenue,partnershipand event data.

Core Responsibilities

1. Sales Pipeline & Conversion

• Own the sales system and results from lead source through response, qualification, appointment, follow-up,purchaseand reactivation; coordinate the daily execution with Guest Relations and providers.

• Establish clear response standards, consultative conversation guides, follow-upcadencesand handoffs so opportunities do not depend on who is working that day.

• Use approved CRM and scheduling systems, includingGoHighLeveland Meevo, to document activity, next steps, lead source, appointmentoutcomeand collected revenue.

• Conduct or support non-clinical discovery and sales conversations for services, treatment plans,packagesand memberships; route all medical suitability, clinical and prescribing questions to an appropriately licensed provider.

• Build reactivation,referraland membership opportunities into the sales pipeline in partnership with the Spa Manager and Guest Relations team.

• Maintain a current pipeline forecast and bring weekly insights,risksand recommended actions to the leadership growth review.

2. Business Development & Strategic Partnerships

• Create a focused Tampa Bay development plan around the highest-fit communities and complementary partners.

• Prospect and cultivate reciprocal relationships with high-fit wellness, beauty, fitness, bridal, women's,healthcareand employer partners.

• Develop trackable referral, event, member-benefit, co-marketing and corporate wellness activations within approved pricing,brandand compliance guardrails.

• Represent Creations at selected networking and community events; build trust before asking for referrals.

• Coordinate a tiered ambassador strategy across team members, community connectors, micro-influencersand trained event staff, with clear expectations and tracking.

3. Events, Programs & Service Launches

• Build and manage a prioritized event calendar based on audience fit, cost, capacity, follow-uppotentialand expected return.

• Own end-to-end event execution: opportunity assessment, budget request, permits or venue requirements, staffing, training, materials, lead capture, appointment offers, follow-up and post-event reporting.

• Measure each event by qualified leads, booked consultations, show rate, collected revenue and 30/60/90-day return - not by foot traffic alone.

• Serve as the commercial lead for coordinated launches, including the GLP-1/medical weight loss program and future priority services, while medical and compliance decisionsremainwith licensed clinical leadership.

• Coordinate internal readiness before external promotion, including offer clarity, capacity, pricing approval, scripts, FAQs, training,handoffsand fulfillment follow-through.

4. Brand Growth, Market Insight & PR Support

• Champion the Creations brand in every external conversation and help leadership translate its wellness-forward transformation story into clear, repeatable market language.

• Bring field intelligence back to leadership: what prospective guests are asking, which messages resonate, which objectionsrecurand where unmet market opportunities exist.

• Coordinate with the marketing agency and internal content team so campaigns, landing pages, offers,eventsand follow-up support the same sales priorities and client journey.

• Identifynewsworthy stories, local media opportunities,collaborationsand thought-leadership angles; contribute PRexpertiseas a growth tool without allowing publicity activity to replace sales accountability.

• Ensure external messagingusesapproved, truthful and supportable claims, withappropriate clinicalreview, privacy protection and consent before patient stories, images or results are used.

5. Team Enablement & Growth Operations

• Partner closely with the Founder, Spa Manager, Strategic Growth Partner, Finance Manager, providers, Guest Relations, social/contentsupportand external vendors.

• Train and reinforce practical sales behaviors: confident follow-up, needs discovery, service explanation, membership presentation, referral asks, objection handling and respectful closing.

• Create simple playbooks and checklists for partnerships, events,launchesand lead follow-up so successful activity can be repeated by the broader team.
• Participate in the weekly growth cadence,maintainingclear priorities and protecting data quality across lead source, booking,treating-providerand revenue attribution.