Sr GTM Strategist

The Integrated Go-to-Market (IGTM) team advises Adobe’s senior leadership on strategies for improved market success and customer impact across all lines of business and geographies. Our focus is translating strategy into action by aligning teams, programs, and execution across the Enterprise go‑to‑market motion. By improving coordination across functions, IGTM helps the field scale more effectively while reducing friction for customers and internal teams. Today, Adobe is at the forefront of enabling our customers’ digital transformation and new experience‑led business models. The Opportunity As a Senior IGTM Strategist (Sales Strategy & Execution), you will drive cross‑functional alignment across the global Enterprise, partnering closely with Sales, Marketing, Partner teams, Pre‑Sales, Professional Services, and Customer Success to translate integrated go‑to‑market strategies into cohesive programs and execution plans. You will help operate the Enterprise GTM system by identifying where execution is breaking down, framing clear problem statements, and mobilizing the right owners to deliver systemic fixes that scale globally. This role requires strong judgment, comfort navigating ambiguity, and the ability to influence through shared ownership. You will regularly frame decisions for leaders by presenting options, tradeoffs, and a recommended path, and you will elevate GTM risks and breakdowns early with a clear ask and plan to resolve them. What You’ll Do Diagnose GTM execution breakdowns by synthesizing data and field input into clear problem statements, root‑cause hypotheses, and recommended actions. Escalate risks and decisions early with concise options and tradeoffs and drive alignment to a decision and a path forward. Lead cross‑functional workstreams that deliver systemic fixes, and ensure solutions scale across regions. Translate strategy into repeatable execution mechanisms such as operating rhythms, governance, templates, and playbooks that improve consistency and adoption. Clarify roles, dependencies, and success measures across the ecosystem so teams operate as one integrated motion across the customer lifecycle. Establish insight‑to‑action loops that track commitments to completion and confirm that fixes are adopted and improving outcomes over time. What You Need To Succeed 5+ years of enterprise marketing or SaaS experience in Strategy, Sales Operations, Marketing, Consulting, or Pre‑Sales. GTM Experience – Strong GTM experience and understanding of a SaaS customer lifecycle, sales cycles, and the factors that drive sales success. Problem Solving – Outstanding problem solving and analytical skills, including comfort developing hypotheses and crafting recommendations focused on the biggest opportunities. Workstream Ownership – Experience leading cross‑functional workstreams, aligning stakeholders, managing competing priorities, and driving progress through influence rather than authority. Collaboration & Communication – Excellent communication skills, including the ability to clearly convey complex ideas verbally and in writing, and to frame decisions for senior leaders. Project Management - Strong project management skills and the ability to prioritize and balance multiple initiatives in a dynamic and evolving work environment. Desirable But Not Essential MBA or equivalent advanced degree. Experience designing or operating cross‑functional GTM models across Marketing, Sales, Partners, and Professional Services. Experience leading company‑wide launches, transformations, or execution frameworks that require sustained cross‑functional alignment. Background in GTM Operations, Revenue Operations, or strategic Enablement roles focused on operating model design, adoption, and execution effectiveness. Technology sales or management consulting experience. Compensation Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,500 – $226,700 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $156,500 – $226,700. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. California Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. #J-18808-Ljbffr