Director of Partner Marketing

Role Description

We are looking for an exceptional Director of Partner Marketing to build and lead Cresta’s partner marketing function from the ground up. In this highly visible role, you will own the strategy and execution of scalable partner marketing programs that accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, and strategic alliances. You will serve as a key architect of one of Cresta’s fastest-growing and most strategic go-to-market channels, with direct impact on pipeline, revenue, and category positioning.

Responsibilities

• Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs that drive partner-sourced and partner-influenced pipeline.
• Design and operationalize a partner marketing model that supports multiple partner types, products, segments, and geographies.
• Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral that enable partners to effectively position and sell joint solutions.
• Partner closely with partner enablement to create and govern enablement programs, content hubs, and self-serve resources that support partner success.
• Analyze partner pipeline performance and win/loss dynamics to identify gaps, remove roadblocks, and unlock new growth opportunities across the partner ecosystem.
• Provide a data-driven point of view to influence product roadmap priorities based on partner feedback, deal insights, and market opportunity.
• Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform decision-making.
• Collaborate with RevOps and IT to evolve CRM, PRM, and marketing automation workflows that support partner motions at scale.
• Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment.

Qualifications

• 8+ years of experience in partner marketing within a SaaS or B2B technology company.
• Proven success building and scaling partner marketing programs that drive measurable pipeline and revenue impact.
• Strong understanding of SaaS partner motions, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances.
• Highly data-driven, with deep experience in pipeline metrics, attribution, ROI, and performance reporting.
• Executive-level communication skills with the ability to influence senior stakeholders across functions.
• Demonstrated ability to operate in ambiguous environments, build from zero, and scale programs as the business grows.
• Coachable, resilient, and highly motivated to drive outcomes.

Preferred Qualifications

• Experience in contact center technology or customer experience software.
• Experience in hypergrowth startups or scale-up environments.
• Background experience in product marketing or solutions marketing.

Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family.
• Flexible PTO to take the time you need, when you need it.
• Paid parental leave for all new parents welcoming a new child.
• Retirement savings plan to help you plan for the future.
• Remote work setup budget to help you create a productive home office.
• Monthly wellness and communication stipend to keep you connected and balanced.
• In-office meal program and commuter benefits provided for onsite employees.

Compensation

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $180,000 - 220,000 + Equity

Recruitment Notice

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to View email address on remotive.com .